John Wayne, was an American film actor, director, and producer. An Academy Award-winner, Wayne was among the top box office draws for three decades. An enduring American icon, for several generations of Americans he epitomized rugged masculinity and is famous for his demeanor, including his distinctive calm voice, walk, and height.
Category: Cigarette Advertising
In 1998, the US tobacco industry entered into an agreement with the US Government to fund the creative anti-smoking ads that you see sponsored by the American Legacy Foundation such as Truth.com. Other conditions included compensation for tobacco-related illnesses and care and discontinuation of tobacco marketing practices. It also dissolved a number of tobacco industry-sponsored groups.
Is the Sponsorship of Anti-Smoking Ads by Tobacco Companies Ineffective?
Under the MSA agreement, the tobacco industry is obligated to pay up to $300 million per year unless their control of the market dips below 99.05%. It did, but the rate still hovers in the 90th percentile. As a result, a support group for American Legacy Foundation was formed in 2004 called Citizens’ Commission to Protect the Truth.
Reports vary on whether anti smoking adverts have been effective. The Truth is reported to have some of the most effective results to this date. Teenage tobacco users dropped in the first two years of the debut of Truth anti-smoking ads by one million.
Nazi Germany is credited with initiating the first public anti-smoking campaign in modern history. The National Socialist leadership condemned smoking and several of them openly criticized tobacco consumption. Adolf Hitler’s personal distaste for tobacco and the Nazi reproductive policies were among the motivating factors behind their campaign against smoking, and this campaign was associated with both antisemitism and racism.